Impression data arrives from Google Ad Manager after the daily sync. Until then, reports correctly show an empty state.
Who sees what
- An advertiser — only its own campaigns.
- A rights holder, sales house or OTT platform — the inventory linked to them.
- The portal team — everything permitted or the data of the selected company.
- A user without a company or inventory gets an empty result.
Home
Active campaigns, yesterday's impressions, impressions for the period, reach by platform, impression plan completion and budget usage.
Campaign analytics
Campaign → Analytics tab:
- Period: today, 7 days, 30 days, the whole term or custom.
- Breakdown: date, channel or platform.
- Impressions, reach, impression plan and budget completion, a chart.
Reach for a custom period is calculated by a separate request. While the campaign runs, reach is "preliminary"; after it ends — "final".
Additional on-demand reports (region, city, device, hour, targeting, reach for a period) are built in GAM asynchronously — status "Submitted → Running → Done".
Basic reports
Reports → Basic reports. The table updates right after the parameters change.
- Metric: impressions, reach or revenue (calculated as impressions × campaign CPM).
- Rows: date, channel, platform, campaign.
- Columns (optional): for a pivot comparison, for example campaigns × platforms. Date can't be a column; one dimension can't be both a row and a column.
- Period: day, 7 days, 30 days, current month or custom — up to three months.
The result can be searched, sorted and exported to CSV or Excel.
Reach is unique viewers; it can't be summed by day. So for reach only the "platform" or "campaign" rows are available, without columns and without a custom period.
Advanced reports
Reports → Advanced reports — the result is always a file in the registry.
- Metrics (several): impressions, reach, revenue, impressions × duration in seconds, campaign count.
- Aggregation for additive metrics: sum or daily average.
- Rows and columns (several): date, hour, channel, platform, campaign, device, region, city.
- Period: today by hour, today, 7 days, current week, 30 days, current month, custom.
Click Generate — the portal chooses the method itself: automatically from daily data, via an asynchronous GAM request or as a manual order for the portal team. An identical request isn't duplicated — the ready result is added to your registry as shared.
Report registry
| Icon | Meaning |
|---|---|
| ✅ | Ready — click the ID to download the file |
| ⏳ | Queued or running |
| ❌ | Error |
| 🤖 / ✋ | Automatic / manual generation |
| 🚩 | Flagged as defective |
| 🔗 | A shared result of another requester |
Actions: 📋 copy parameters to the builder (dates aren't copied), 🚩/🏳 set or clear the defective flag, 🔁 regenerate a defective report, 🗑 delete your own order. A shared record can't be deleted as your own. When a report is ready, the company gets a notification.
The report is empty
Check the period, the active company, whether there are published campaigns and whether the GAM sync has run (data appears the next day).