The Creatives section brings together everything needed to launch a video: the video, documents and review results. The unit of work is a creative package.
Technical video requirements
| Parameter | Requirement |
|---|---|
| Container | MP4 |
| Resolution | 1920×1080 (1080p), 16:9 |
| Frame rate | at least 25 fps |
| Video codec | H.264 |
| Audio | AAC stereo, 192 kbit/s, 48 kHz |
| Duration | a whole number of seconds |
| Size | up to 100 MB; over 30 MB — automatic optimization in the browser before upload |
The technical check in the package shows "Passed" or "Needs attention" for each parameter. For server-side insertion in OTT it's better to upload maximum quality — SSAI.TV requirements: Ad creative requirements.
Creative package
A package contains:
- the campaign, advertiser, brand, IAB product category, dates, ad place and rights holder;
- a video preview;
- the technical check;
- documents;
- the review state of AdStart and the rights holder or sales house.
An uploaded video is stored in the advertiser's creative registry — you can pick it in later campaigns.
Documents
| Document | What's in it |
|---|---|
| Guarantee letter | The company guarantees it holds all rights to the creative for a specific campaign, placement and period, and is responsible for the content |
| Music certificate | Creative and version, campaign, a short plot description, musical works (titles, timing), authors of music and lyrics, performers, permit term, video producer. Confirms the rights and the absence of persons and rights holders from the aggressor state |
| Additional documents | At the request of the channel or product category |
Documents can be uploaded or created from a template. Statuses: missing → uploaded / created → pending review → approved.
Creative review
| Status | Meaning |
|---|---|
| Draft | The package is being assembled |
| Submitted | Sent for review |
| Pending technical check | Video parameters are being checked |
| Pending documents | Documents are missing |
| Pending AdStart review | The portal team is reviewing the content |
| Pending publisher review | A decision by the rights holder or sales house is needed |
| Approved | The creative can be used |
| Rejected / Changes requested | A decision with a mandatory comment |
- For each channel it's defined who reviews creatives: the rights holder or a delegated sales house. One approval by an assigned validator is enough.
- Rejections and change requests always have a comment — it's shown in the package as "Last comment".
IAB category
The category of the advertised product (per the IAB Ad Product taxonomy) defines on which channels and in which breaks the creative is allowed. Pick the most accurate one.
Content and law
The advertiser is responsible for the video's content and its compliance with the Law of Ukraine "On Advertising": accuracy, prohibited content, advertising for children, medicines, the state language. The portal team may refuse to place materials that break the law. For videos created in the portal there's an advisory checklist — 4. Compliance and documents.