Statuses
| Status | Meaning |
|---|---|
| Draft | The campaign is saved and can be edited |
| In review | Submitted to the portal team |
| Approved / Rejected | The portal team's decision |
| Awaiting payment / Paid | Invoice state |
| Ready for publication | All checks passed |
| Dispatching | Writing to Google Ad Manager is in progress |
| On air | The campaign is published and running |
| Paused | Impressions are temporarily stopped |
| Completed | The campaign period is over |
| Reconciliation required | The publishing result is ambiguous — the portal team checks manually |
| Blocked | The campaign won't pass publishing until the causes are fixed |
| Failed | Publishing failed |
Returning for rework
The portal team can return a campaign to draft with a mandatory comment. The comment is shown above the campaign form: fix what's indicated and submit again.
Publishing conditions
The portal team publishes a campaign to Google Ad Manager when:
- the company is approved;
- the product and inventory are defined;
- the creative is approved by AdStart and, if needed, by the rights holder or sales house;
- documents are approved or not needed;
- payment is received (or the portal team allowed manual payment);
- the technical readiness check has passed.
The blocking reasons are visible in the campaign passport.
Campaign passport
Open a campaign in the registry. The Passport tab shows all settings, readiness, documents, payment, technical state and the action log (who changed what, when). The Analytics tab — actual impressions and reach: Campaign analytics.
After publishing
The portal team has:
- sync with GAM — reconciling the campaign's actual state;
- pause and resume in GAM;
- a comparison of portal and GAM settings.
Changing a published campaign
- There may be a cooldown between changes — the portal shows the earliest time of the next change. For urgent changes, contact support.
- Before saving, the portal reconciles the campaign with GAM again.
- If the campaign was changed directly in GAM, the portal marks it "Changed on the GAM side", freezes automatic application of changes and creates a change request with the status "Awaiting approval". The portal team first reconciles the state in GAM manually, then approves or rejects the request.
Don't mark the campaign reconciled until the state in GAM has actually been checked.
Campaigns in the registry
The registry supports search (name, advertiser, brand), sorting, a status filter and Excel export. Bulk actions depend on the role: duplicating, archiving, publishing and syncing with GAM — for the portal team.