If you don't have a ready video, you can create one in the portal: Creatives → Create creative. First you fill in a brief (creation passport), then video variants are generated.
1. Brief
The brief is saved as a draft from the first character typed — unfinished briefs are listed under "Unfinished creative requests".
| Section | What to fill in |
|---|---|
| Company website | The site address — the Analyze website button suggests the brand, products, audience and tone of voice. The result is only a hint: check it and click Use in brief |
| Product | Name (mandatory), description, wishes for the ad: what must be in the video, emphasis, restrictions |
| Target audience | Who exactly will watch the ad — not just age and gender. The more precise the description, the more precise the scene |
| Call to action | From ready options or your own; appears both as on-screen text and in the voice-over |
| Duration | Video length in seconds |
| Contacts | Phone, email, address, website |
| Prices | Rows of "what — amount — currency" |
| Product photos | Up to 3 photos — so the product in the video looks like the real one, not an approximation |
| On-screen placement | Price and contacts at the bottom or top; the QR code automatically goes to the opposite side |
| QR code | Where it leads and which side of the screen |
Prices, contacts and the QR code are overlaid on the finished video exactly as entered — the model doesn't "draw" them, because a wrong price in an ad is a legal problem.
When the brief is ready, click Mark as ready.
If you have a portal role and no company is selected, the portal first asks which company the creative is for.
2. Balance and paying for generation
Generation is paid from the company balance. Each run creates several video variants — all generated variants are charged, regardless of which one you pick. Top up the balance by card (from 10 UAH) with the Top up balance button.
3. Generating variants
- Click Generate variants — generation takes a few minutes.
- Review the variants and click Choose this variant — the portal overlays the price, contacts and QR code and saves the final video.
- Optionally click Add voice-over and music.
Unselected variants are deleted automatically a day after generation — download the videos you need in advance.
Overlays and sound are processed in the browser; if an error occurs, try Chrome or Edge.
4. Compliance and documents
An advisory checklist under the Law of Ukraine "On Advertising" (not legal advice):
| Article | What to check |
|---|---|
| Art. 7–8 | Accuracy and truthfulness of facts, prices and claims |
| Art. 8 | Prohibited content: discrimination, subliminal influence, false discounts, state symbols, images of real people without consent |
| Art. 10 | Fairness: the ad doesn't mislead about quality, properties or origin |
| Art. 20 | Advertising for children: no direct calls to buy, dangerous scenes or weapons |
| Art. 21 | Medicines: over-the-counter only, the warning "Self-medication may be harmful to your health" |
| Art. 32 | Language: text and voice-over are taken only from your Ukrainian brief fields — handled automatically |
Items relevant to your product (for example, medicines or children) are flagged separately. Confirm the checklist — after that the Origin document becomes available: model, prompt, creation date and licence terms for your records.
The Similar creatives block shows textual similarity to your other briefs — a guideline, not a copyright check.
5. Using it in a campaign
The final video appears among the advertiser's creatives — pick it in the campaign's "Creative" section: 3. Creative.