Adaptek has a direct agreement with Google Ireland Limited: Google Ad Manager 360 (Advanced Video), Ad Exchange and participation in the Multiple Customer Management (MCM) program. Through MCM a publisher gets access to Google's premium demand without its own Google contract and without a minimum traffic threshold, while Adaptek takes care of implementation, operations and optimization.
Who it's for
- Large portals, broadcaster websites, news brands.
- Streaming inventory: BVOD, OTT apps, FAST, live sports.
- Apps: telco, news, lifestyle.
What we solve
| Problem | Solution |
|---|---|
| A fragmented stack: separate direct sales, programmatic, video, apps, reporting | One GAM 360 monetization layer for all formats and countries |
| Too few buyers for each impression | AdX, Open Bidding, PMP, direct deals |
| Trafficking, policies, reconciliation and yield need scarce expertise | Adaptek runs the operations |
| MCM, AdX, site/app review, consent, ads.txt | We guide you through every launch requirement |
Benefits
- Access to GAM 360 / AdX / Open Bidding without a direct Google contract or traffic threshold.
- SSAI technology — ads that can't be blocked, personalized by geo, device and context: SSAI.TV.
- Transparency and anti-fraud — independent measurement by Gemius and BigData Rating.
- Regional expertise — the Balkans, the Adriatic, Central Asia: language, demand, regulation.
- Guided onboarding — the technical team takes the publisher through every step.
- A direct Google agreement — official MCM partner status, not a sub-reseller.
- Group demand — CoobX (formerly Admixer): a Google Marketing Platform Sales Partner since 2016, official Google Ads representative in Serbia, Kazakhstan, Slovenia, Croatia and other countries of the region.
How to start
- Choose a partnership model: MCM models — Manage Account and Manage Inventory.
- Go through onboarding — from inventory assessment to launch in 2–4 weeks: Publisher onboarding — 8 steps.
- Questions — see the MCM — FAQ or write to us.
Formats: Advanced Video (VAST), display and native on the web, banner / interstitial / rewarded / app-open in apps, audio, rich media, audience targeting.