In the MCM program the “parent” partner (Adaptek) manages the account or inventory of a “child” publisher with their consent. This is the official Google Ad Manager mechanism.
The key rule most things follow from: in Manage Inventory the ad request is served by Adaptek's network, in Manage Account — by the publisher's network.
| Manage Account | Manage Inventory | |
|---|---|---|
| Who manages | Adaptek — inside the publisher's account | Adaptek — in its own GAM 360 account |
| Reporting | In the publisher's account; Adaptek has access | In Adaptek's account, broken down by publisher; the publisher gets reports from Adaptek |
| Access | Adaptek sees everything except billing; only one parent | The publisher doesn't see Adaptek's setup; up to 15 parents |
| Tags | The publisher's own tags | Adaptek's tags with the child network code and SSAI integration |
| Publisher's direct deals (DV360 PG/PD) | Yes, in its own GAM | Only on inventory left in the publisher's network |
| Payouts | Google pays the publisher directly | Adaptek pays the publisher the agreed share |
A publisher can have one Manage Account parent and several Manage Inventory parents at the same time, but one company can't manage the same publisher under both types. We choose the recommended model after a joint legal, inventory, account and technical assessment — not by default.
When to choose which
Manage Account — if you already have your own GAM and an ad ops team, want to keep full control and direct settlement with Google, and need optimization, yield and support from Adaptek.
Manage Inventory — if you don't have your own GAM 360 or it's the free one with limits (e.g. 800k video impressions a month), need fast access to AdX and PMP, server-side insertion for CTV/OTT, and are ready to entrust the setup to Adaptek.
Commercial terms
Indicative ranges — in Payouts, shares and reconciliation. Exact terms are fixed in the MCM Service Order Agreement with Adap-Tech Solutions OÜ.