# AdStart

> Source: https://support.adaptek.tv/docs/adstart?lang=en · Language: English · Product: AdStart · Access: public
>
> A modern video player with client-side and server-side ads, video analytics and self-service for small businesses.

**AdStart** is a platform for managing video advertising from one place: a lightweight embeddable player that works with your ad server (Google Ad Manager or any VAST) in two modes — client-side (CSAI) and server-side (SSAI via [SSAI.TV](https://support.adaptek.tv/docs/ssai?lang=en)).

Demo: [demo-player.adstart.tv](https://demo-player.adstart.tv/)

## What it solves
Typical problems of outdated players we see at media companies:

- freezes, loops, duplicated ads, no autoplay;
- video context isn't passed to the advertiser (and it's the biggest CPM lever);
- no Adpod, viewability, header bidding, FAST channels;
- inventory is lost: resume-rolls, pause-rolls, overlays, companion banners;
- up to a third of ads are “eaten” by ad blockers;
- third-party telemetry and uncontrolled monetization channels inside the player.

## Capabilities
| | |
|---|---|
| **Ads** | Pre/mid/post-roll, pause- and resume-rolls, pods, VMAP or CMS media plan, context key-values, PPID |
| **Two modes** | CSAI via Google IMA SDK or SSAI — a stitched stream with no client-side ad session |
| **Your own ad server** | Any GAM network — only a network code and ad unit in the config |
| **Analytics** | A full event dictionary: content, ads, playback quality (QoE) — to your collector or GA4. [Player video analytics](https://support.adaptek.tv/docs/adstart/analytics?lang=en) |
| **Privacy** | None of our telemetry in the build; an inline config makes no network requests to our infrastructure |
| **Ad-block detector** | A reliable signal + a message to the viewer |
| **Any CMS** | The content source is one function; a ready adapter for VideoCMS |

## Self-service for small businesses
A separate module — selling ads to SMBs without a manager: [Self-service for small businesses](https://support.adaptek.tv/docs/adstart/self-service?lang=en). A step-by-step guide to the account — [AdStart portal](https://support.adaptek.tv/docs/adstart/portal?lang=en).

## Installation
Three roles — portal developer, ad ops, SSAI engineer — and acceptance checklists: [Player installation — overview](https://support.adaptek.tv/docs/adstart/install?lang=en).