# AdStart portal — overview

> Source: https://support.adaptek.tv/docs/adstart/portal?lang=en · Language: English · Product: AdStart · Access: public · Updated: 2026-09-23
>
> What the AdStart account can do, who works in it, how a campaign goes from draft to air and where to find things in the menu.

The **AdStart portal** (the account at adstart.tv) lets an advertiser plan, approve, pay for and launch video ads in OTT/CTV — on Smart TVs, in apps and on the web — without knowing Google Ad Manager or server-side insertion technology. Rights holders, OTT platforms and sales houses work in the same account, each within their own limits.

## Who works in the portal
| Company type | What it does |
|---|---|
| **Advertiser** | Creates campaigns, uploads creatives, pays invoices, views reports |
| **Agency** | Acts on behalf of advertisers where allowed |
| **Rights holder** | Owns channels; approves creatives for its ad places |
| **Sales house** | Sells ads on assigned channels; may receive delegated creative review |
| **OTT platform** | Distributes channels to viewers; sees statistics for its inventory |
| **AdStart** | The portal team: approves companies, reviews and publishes campaigns, supports clients |

A company, a contact and an account are different things: one person can have access to several companies with different roles. Details — [Accounts, roles and contacts](https://support.adaptek.tv/docs/adstart/portal/accounts?lang=en).

## A campaign's path
1. **Sign-up** of the company and email confirmation — [Sign-up, login and profile](https://support.adaptek.tv/docs/adstart/portal/registration?lang=en).
2. **Company approval** by the AdStart team. Without it, a draft can be saved but not submitted.
3. **Campaign** — one form with five sections: basics, audience and packages, creative, price, review — [Creating an ad campaign](https://support.adaptek.tv/docs/adstart/portal/campaigns?lang=en).
4. **Creative** — an uploaded video or one generated in the portal from a brief — [Creatives — requirements, documents and review](https://support.adaptek.tv/docs/adstart/portal/creatives?lang=en), [Creating a video from a brief (AI)](https://support.adaptek.tv/docs/adstart/portal/ai-creatives?lang=en).
5. **Review** — technical, by the AdStart team and, if the channel requires it, by the rights holder or sales house.
6. **Payment** of the invoice — by card or bank transfer — [Billing — invoices, payment, acts](https://support.adaptek.tv/docs/adstart/portal/billing?lang=en).
7. **Publishing** to Google Ad Manager by the portal team and airing in the agreed period — [Campaign statuses, publishing and changes](https://support.adaptek.tv/docs/adstart/portal/campaign-lifecycle?lang=en).
8. **Reports and analytics** — impressions, reach, plan completion — [Reports and analytics](https://support.adaptek.tv/docs/adstart/portal/reports?lang=en).
9. **Video proof** — a screen recording of the ad airing on a channel — [Video proof of airing](https://support.adaptek.tv/docs/adstart/portal/creative-proof?lang=en).

## Menu
| Section | What's there |
|---|---|
| Home | Active campaigns, yesterday's impressions, reach by platform, plan and budget completion |
| Campaigns | Campaign registry, creation, campaign passport and analytics |
| Creatives | Creative packages: video, documents, reviews; creating a creative from a brief |
| Video proof | Recordings of ads airing on channels |
| Inventory | Channels, platforms, packages, ad places (for rights holders and the portal team) |
| Reports | Basic and advanced reports, file registry |
| Billing | Invoices, payment, balance, acts |
| Support | Help with search and your company's tickets |
| Administration | Accounts, companies, roles — according to your role's rights |

Sections unavailable to your role are simply not shown.

## Active company
The top bar selects the company you're working on behalf of. Campaigns, reports, invoices and contacts are shown within that company. Before creating a campaign or ordering a report, check that the right company is selected. Switching companies doesn't change your role or extend your rights.

## What's next
- Advertisers — start with [Sign-up, login and profile](https://support.adaptek.tv/docs/adstart/portal/registration?lang=en) and [Creating an ad campaign](https://support.adaptek.tv/docs/adstart/portal/campaigns?lang=en).
- Rights holders or sales houses — [For rights holders and sales houses](https://support.adaptek.tv/docs/adstart/portal/publishers?lang=en).
- Frequently asked questions — [AdStart — FAQ](https://support.adaptek.tv/docs/adstart/faq?lang=en).