# Creating an ad campaign

> Source: https://support.adaptek.tv/docs/adstart/portal/campaigns?lang=en · Language: English · Product: AdStart · Access: public · Updated: 2026-09-23
>
> Step by step — the five sections of the campaign form, geography and territorial risks, audience, frequency and dayparts, creative, price and readiness check.

A campaign is filled in one form with five sections: **Basic information → Audience and packages → Creative → Price → Review**. On the right (on a phone — below the form) you see the **campaign passport** with all the selected parameters.

## What to prepare
- an approved advertiser company;
- the campaign name, brand, budget in hryvnias and dates;
- regions, cities, audience and a channel package;
- a ready video — or create one first from a brief: [Creating a video from a brief (AI)](https://support.adaptek.tv/docs/adstart/portal/ai-creatives?lang=en);
- the IAB category of the advertised product;
- if needed, a view-start tracker (`https://…`) from your measurement vendor.

## Getting started
1. Check the **active company** in the top bar.
2. Open **Campaigns → Create campaign**.
3. Make sure the right company is selected in the "Advertiser" field.

The form saves the draft automatically about a second after each change — the time of the last save is shown above the form. Autosave doesn't replace the buttons at the end of the form.

## 1. Basic information
| Field | Rule |
|---|---|
| Campaign name | Unique within the advertiser. Only you and the portal team see it; a confidential alias is passed to Google Ad Manager |
| Advertiser | The company on whose behalf the campaign runs |
| Brand | Mandatory |
| Budget | In hryvnias, excluding VAT |
| Start and end date | The end is not earlier than the start |

> [!NOTE]
> A campaign may cross a month boundary, but for now it's counted in the order of its start month — the check will show a warning.

## 2. Audience and packages
### Regions and territorial risks
1. Choose one or more regions (oblasts).
2. The **"All except occupied"** mode is always on — occupied territories are excluded automatically.
3. Optionally add the **"Possible hostilities"** and **"Active hostilities"** categories. Settlements where communications or infrastructure don't work are not added even then.

### Cities
Search for a city by name, after choosing a region or district, by settlement type or with a quick filter: over 50k, over 100k, regional centres, million-plus cities, district centres, resort cities. If no city is selected, the campaign covers all available cities within the other conditions.

### Genres, gender, age and packages
- **Genres** — channel topics by the IAB classification.
- **Gender** and **age groups** — the channels' audience.
- **Packages** — ready sets of channels (for example, women's, men's, kids, music).

An empty selection means **all available inventory**, not an empty audience. The **"View matching channels"** button shows which channels fit the selected conditions — it's only a preview.

### Frequency and dayparts
| Parameter | Options |
|---|---|
| Frequency | Maximum impressions per viewer per day, week, month or the whole period |
| Days | All, weekdays only, weekends only |
| Dayparts | Morning 06:00–10:00 · Day 10:00–16:00 · Evening / prime 16:00–23:00 · Late night 23:00–06:00 |

Dayparts are applied in the ad network's time zone.

## 3. Creative
In the "Creative source" field choose:

- **Existing** — a creative of this advertiser from the registry; check the duration, IAB category and tracker.
- **Add new** — enter a unique name, add the video file and wait for optimization and upload to finish.

Rules for a new video:

- up to **100 MB**; files over 30 MB are automatically optimized by the browser before upload — don't close the page;
- the duration is detected automatically; it must be a whole number of seconds;
- the name is not repeated for the same advertiser and brand;
- the tracker is a full `https://` address.

Technical requirements and checks — [Creatives — requirements, documents and review](https://support.adaptek.tv/docs/adstart/portal/creatives?lang=en).

## 4. Price
The section shows the base CPM, the total modifier, the estimated CPM, the **estimated number of impressions** (budget ÷ CPM × 1000) and spend. It's an estimate based on the portal's rates, not an invoice. Prices exclude VAT. Public base rates are on the "Prices and rates" page at adstart.tv.

## 5. Review
Readiness indicators:

- the company is approved;
- the creative has a duration;
- documents are approved or not needed;
- the creative is approved;
- payment is received.

Buttons:

| Button | What happens |
|---|---|
| **Save without submitting** | The campaign stays a draft |
| **Publish** | The campaign is submitted for review to the portal team (for an advertiser this is not writing to Google Ad Manager) |

What happens next — [Campaign statuses, publishing and changes](https://support.adaptek.tv/docs/adstart/portal/campaign-lifecycle?lang=en).

## Checklist before submitting
- the right advertiser is selected;
- the campaign name is unique;
- budget and brand are filled in;
- the month-crossing warning is checked;
- geography and territorial risks are checked;
- frequency, days and dayparts are checked;
- the creative is uploaded or selected, the IAB category is filled in;
- documents are approved or not needed;
- the company is approved.