# Campaign statuses, publishing and changes

> Source: https://support.adaptek.tv/docs/adstart/portal/campaign-lifecycle?lang=en · Language: English · Product: AdStart · Access: public · Updated: 2026-09-23
>
> What happens after submission — campaign statuses, returning for rework, publishing conditions, pause, sync with GAM and changing an already published campaign.

## Statuses
| Status | Meaning |
|---|---|
| Draft | The campaign is saved and can be edited |
| In review | Submitted to the portal team |
| Approved / Rejected | The portal team's decision |
| Awaiting payment / Paid | Invoice state |
| Ready for publication | All checks passed |
| Dispatching | Writing to Google Ad Manager is in progress |
| On air | The campaign is published and running |
| Paused | Impressions are temporarily stopped |
| Completed | The campaign period is over |
| Reconciliation required | The publishing result is ambiguous — the portal team checks manually |
| Blocked | The campaign won't pass publishing until the causes are fixed |
| Failed | Publishing failed |

## Returning for rework
The portal team can return a campaign to draft with a **mandatory comment**. The comment is shown above the campaign form: fix what's indicated and submit again.

## Publishing conditions
The portal team publishes a campaign to Google Ad Manager when:

- the company is approved;
- the product and inventory are defined;
- the creative is approved by AdStart and, if needed, by the rights holder or sales house;
- documents are approved or not needed;
- payment is received (or the portal team allowed manual payment);
- the technical readiness check has passed.

The blocking reasons are visible in the campaign passport.

## Campaign passport
Open a campaign in the registry. The **Passport** tab shows all settings, readiness, documents, payment, technical state and the action log (who changed what, when). The **Analytics** tab — actual impressions and reach: [Campaign analytics](https://support.adaptek.tv/docs/adstart/portal/reports?lang=en#campaign-analytics).

## After publishing
The portal team has:

- **sync with GAM** — reconciling the campaign's actual state;
- **pause and resume** in GAM;
- a comparison of portal and GAM settings.

## Changing a published campaign
- There may be a **cooldown** between changes — the portal shows the earliest time of the next change. For urgent changes, contact support.
- Before saving, the portal reconciles the campaign with GAM again.
- If the campaign was changed **directly in GAM**, the portal marks it "Changed on the GAM side", freezes automatic application of changes and creates a **change request** with the status "Awaiting approval". The portal team first reconciles the state in GAM manually, then approves or rejects the request.

> [!WARNING]
> Don't mark the campaign reconciled until the state in GAM has actually been checked.

## Campaigns in the registry
The registry supports search (name, advertiser, brand), sorting, a status filter and Excel export. Bulk actions depend on the role: duplicating, archiving, publishing and syncing with GAM — for the portal team.