# Billing — invoices, payment, acts

> Source: https://support.adaptek.tv/docs/adstart/portal/billing?lang=en · Language: English · Product: AdStart · Access: public · Updated: 2026-09-23
>
> How the cost is formed, how to pay an invoice by card or bank transfer, the company balance, acts and reconciliation statements, refunds.

## Cost
- The model is **CPM**, the price per 1,000 impressions. Base rates are published on the "Prices and rates" page at adstart.tv.
- The final campaign cost depends on the channels, audience, period, video length and placement volume — it's shown in the campaign's "Price" section and on the issued invoice.
- Prices in the account **exclude VAT**; **20% VAT** is added to the invoice amount. The invoice shows the amount without VAT, the VAT and the amount due.

## Invoices
**Billing** — all your company's invoices:

| Status | Meaning |
|---|---|
| Draft | The invoice is being prepared |
| Issued | Awaiting payment by the due date |
| Paid | Payment received (in full or partly — see the "Payment" column) |
| Overdue | The due date has passed |
| Cancelled | The invoice is voided |

Invoices can be downloaded. The campaign starts airing after payment arrives (prepayment).

## How to pay
- **By card** Visa/Mastercard — the **Pay by card** button (LiqPay, PrivatBank). Card data is processed only by the payment service; the portal doesn't store it.
- **By bank transfer** using the details on the invoice — be sure to include the **invoice number** in the payment reference.

## Balance
An overpayment stays on the **company balance**. On an invoice you can tick **"Use balance"** — the amount is deducted from the balance; untick it to return the amount to the balance and use it for another invoice. The same balance pays for video generation — [2. Balance and paying for generation](https://support.adaptek.tv/docs/adstart/portal/ai-creatives?lang=en#balance).

## Acts
- The **act of services rendered** is available after payment and the end of the campaign.
- A **reconciliation statement** is generated for a period — first select the company in the switcher at the top.

## Refunds
- The campaign hasn't started yet — the money is refunded in full.
- The campaign was partly delivered — the cost of the unused impression volume is refunded proportionally.
- Refunds use the same method: to a card via LiqPay within 30 days (depending on the bank), by transfer — within 3 banking days.
- Send a request to the email listed on adstart.tv with the invoice or campaign number and the reason — review takes up to 3 business days.

Full terms — in the public offer and the "Payment and refunds" section at adstart.tv.