# Creating a video from a brief (AI)

> Source: https://support.adaptek.tv/docs/adstart/portal/ai-creatives?lang=en · Language: English · Product: AdStart · Access: public · Updated: 2026-09-23
>
> How to fill in a brief, analyze a website, generate video variants, add prices, contacts, a QR code, voice-over and music, pass the checklist and get an origin document.

If you don't have a ready video, you can create one in the portal: **Creatives → Create creative**. First you fill in a **brief** (creation passport), then video variants are generated.

## 1. Brief
The brief is saved as a draft from the first character typed — unfinished briefs are listed under "Unfinished creative requests".

| Section | What to fill in |
|---|---|
| Company website | The site address — the **Analyze website** button suggests the brand, products, audience and tone of voice. The result is only a hint: check it and click **Use in brief** |
| Product | Name (mandatory), description, wishes for the ad: what must be in the video, emphasis, restrictions |
| Target audience | Who exactly will watch the ad — not just age and gender. The more precise the description, the more precise the scene |
| Call to action | From ready options or your own; appears both as on-screen text and in the voice-over |
| Duration | Video length in seconds |
| Contacts | Phone, email, address, website |
| Prices | Rows of "what — amount — currency" |
| Product photos | Up to 3 photos — so the product in the video looks like the real one, not an approximation |
| On-screen placement | Price and contacts at the bottom or top; the QR code automatically goes to the opposite side |
| QR code | Where it leads and which side of the screen |

Prices, contacts and the QR code are overlaid on the finished video exactly as entered — the model doesn't "draw" them, because a wrong price in an ad is a legal problem.

When the brief is ready, click **Mark as ready**.

> [!NOTE]
> If you have a portal role and no company is selected, the portal first asks which company the creative is for.

## 2. Balance and paying for generation
Generation is paid from the company balance. Each run creates several video variants — **all generated variants are charged**, regardless of which one you pick. Top up the balance by card (from 10 UAH) with the **Top up balance** button.

## 3. Generating variants
1. Click **Generate variants** — generation takes a few minutes.
2. Review the variants and click **Choose this variant** — the portal overlays the price, contacts and QR code and saves the **final video**.
3. Optionally click **Add voice-over and music**.

> [!WARNING]
> Unselected variants are deleted automatically a day after generation — download the videos you need in advance.

Overlays and sound are processed in the browser; if an error occurs, try Chrome or Edge.

## 4. Compliance and documents
An advisory checklist under the Law of Ukraine "On Advertising" (not legal advice):

| Article | What to check |
|---|---|
| Art. 7–8 | Accuracy and truthfulness of facts, prices and claims |
| Art. 8 | Prohibited content: discrimination, subliminal influence, false discounts, state symbols, images of real people without consent |
| Art. 10 | Fairness: the ad doesn't mislead about quality, properties or origin |
| Art. 20 | Advertising for children: no direct calls to buy, dangerous scenes or weapons |
| Art. 21 | Medicines: over-the-counter only, the warning "Self-medication may be harmful to your health" |
| Art. 32 | Language: text and voice-over are taken only from your Ukrainian brief fields — handled automatically |

Items relevant to your product (for example, medicines or children) are flagged separately. Confirm the checklist — after that the **Origin document** becomes available: model, prompt, creation date and licence terms for your records.

The **Similar creatives** block shows textual similarity to your other briefs — a guideline, not a copyright check.

## 5. Using it in a campaign
The final video appears among the advertiser's creatives — pick it in the campaign's "Creative" section: [3. Creative](https://support.adaptek.tv/docs/adstart/portal/campaigns?lang=en#creative).